JoshParkyArt

For this project, I teamed up with animator Sholto Smith to document the history of one of Nike’s most successful trainer releases ever, the Air Force 1.

The animation was exclusive to footwear and street culture platform, The Sole Supplier.

British menswear staple, FARAH, contacted me with a view to create a unique in-store experience, to mark the opening of their brand new Leeds City centre store.

With this in mind, we decided that an in-store, live drawing take over would be the perfect way to attract new customers, increase sales and entice shoppers to come and interact with myself and the store.

Customers were encouraged to pose, browse or just stop for a general chat, as i draw them from the designated ‘front of house’ drawing area.

On that day, the team saw a footfall increase of 76%, and a huge 45% increase in sales that day.

A collaborative project with Footasylum and Asics Tiger to create an instore take-over, to celebrate the opening of the brand new Leeds City Centre store. We set up a work station for the full weekend, and I was asked to illustrate and interact with customers, as they browsed the shelfs of the footwear section.

Since 2016, Tiger Beer has worked in collaboration with India-based technology company, Graviky Labs, on a revolutionary product — Air-Ink™. Company founder Anirudh Sharma and his team have developed a method of transforming vehicle emissions into ink with filters that collect carbon soot from exhausts.

I was selected to represent Leeds, and asked to attend the event in Shoreditch, London to create a one of piece of art. The brief was to create something beautiful to you, which also represented the city you live in and love. The canvas is just over A2 size, and I decided to illustrate the iconic Leeds City Kirkgate Market. 

A Sunday man was a weekly feature, sent out to members of the Garbstore newsletter, as well as posted on their blog.

 I worked with the Garbstore team to illustrate 12 of their favourite brands sold in-store and online. Brands included the likes of Palace, Norse Projects, Engineered Garments and Snow Peak.

 Through the success of the project, sticker packs were then produced. These were them given out to customers who made in store and online purchases.

A collaborative project with British fashion label Gloverall. We worked together over a number of months, researching and taking inspiration from their ever growing archive.

When the team came across some old racing photographs, that pictured legends like Tony Brooks and Sterling Moss wearing the iconic Duffel Jacket, we decided that a modern twist would be the perfect way to celebrate this moment in sporting history.

I was was tasked with creating a set of patches and pin badges to decorate the jacket.